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You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

VIP TICKET HOLDERS 
can select sessions beginning AUG 13, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 26, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning SEPT 9, 2014 

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Thursday, October 2 • 1:30pm - 2:30pm
Magnet Media ALMOST FULL

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Session Description: Stories bind. They bring people together and have been the primary source of human connection...well...forever. We will discuss the evolution of branded content in particular, and how these stories are connecting brands and consumers in increasingly effective ways in the digital age. And as storytelling forms shift, we take a look at the rising influence of data in content creation, using one of our own recent examples working with PBS Digital Studios -- during which we turned a YouTube channel audit into ongoing original programming production.

Presenters
MC

Megan Cunningham

Founder / CEO, Magnet Media

Host Companies


Thursday October 2, 2014 1:30pm - 2:30pm
Magnet Media 122 West 27th St., New York, NY, 10001
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  • Company Description Magnet Media is the market leader in providing strategic and creative content solutions for brands. We specialize in telling brands’ stories by producing and syndicating compelling video and interactive content through social platforms to share their stories, reach and engage their target audiences, and ultimately drive actions that deliver business results. Our strategic and creative capabilities have kept us at the forefront of digital media for over 13 years, working with top worldwide brands to help them derive true business value from content solutions.


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