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can select sessions beginning AUG 13, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 26, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning SEPT 9, 2014 

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Thursday, October 2 • 1:30pm - 2:30pm

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Limited Capacity seats available

Session Description: Putting the Real in Real-Time: Come learn from experts in real-time targeting and ad decisioning how the process of campaign evaluation and optimization is happening faster than ever before, and how real-time targeting data is being used to modify brand and performance campaigns as they run. The real-time data loop and machine learning modifies campaigns literally every second and you'll discover how it's being used to benefit both advertisers and publishers.


Jonathan Mendez

CEO, Yieldbot

Host Companies

Thursday October 2, 2014 1:30pm - 2:30pm EDT
  Ad Tech
  • Sort by Neighborhood Flatiron
  • Company Description Yieldbot builds first-party publisher data to turn every pageview into real-time keyword Intent and enable real-time session-based ad matching. Yieldbot is the first technology that directly connects the realtime Intent of publisher visitors to budgets from search, social, shopper and mobile marketing.

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