Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

VIP TICKET HOLDERS 
can select sessions beginning AUG 13, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 26, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning SEPT 9, 2014 

To learn how to navigate the schedule and see social features: check out this short video.  
View analytic
Thursday, October 2 • 1:30pm - 2:30pm
Yieldbot ALMOST FULL

Log in to save this to your schedule and see who's attending!

Limited Capacity filling up

Session Description: Putting the Real in Real-Time: Come learn from experts in real-time targeting and ad decisioning how the process of campaign evaluation and optimization is happening faster than ever before, and how real-time targeting data is being used to modify brand and performance campaigns as they run. The real-time data loop and machine learning modifies campaigns literally every second and you'll discover how it's being used to benefit both advertisers and publishers.

Presenters
JM

Jonathan Mendez

CEO, Yieldbot

Host Companies


Thursday October 2, 2014 1:30pm - 2:30pm
Yieldbot 25 East 21st Street, 8th Floor, New York, NY, 10010
  • Sort by Neighborhood Flatiron
  • Company Description Yieldbot builds first-party publisher data to turn every pageview into real-time keyword Intent and enable real-time session-based ad matching. Yieldbot is the first technology that directly connects the realtime Intent of publisher visitors to budgets from search, social, shopper and mobile marketing.


Twitter Feed