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can select sessions beginning AUG 13, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 26, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning SEPT 9, 2014 

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Wednesday, October 1 • 9:00am - 10:00am

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Limited Capacity seats available

Session Description: Experience the revolution in brick and mortar retail at STORY. You will see how we use product and storytelling to editorialize relevant themes that change every 4 to 8 weeks, providing shoppers with an event far more memorable and impactful than the transaction. What does it take to succeed as a brick and mortar retailer? Completely rethinking what success looks like! By throwing out the dated, sales-per-square foot model, STORY has created an alternative dialogue that injects newness and relevance and a model where the primary deliverable is an experience.



Store Management, STORY

Host Companies

Wednesday October 1, 2014 9:00am - 10:00am EDT
  • Sort by Neighborhood Chelsea
  • Company Description STORY is an experiential retail concept that takes the point of view of a magazine, changes like a gallery, and sells stuff like a store. With newness built into its business model, its mission is to connect content, community, and commerce within its 2000-square foot Chelsea storefront and create an engaging dialogue among makers, consumers, and brands.

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