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You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

can select sessions beginning AUG 13, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 26, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning SEPT 9, 2014 

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Wednesday, October 1 • 1:30pm - 2:30pm
Madison Logic ALMOST FULL

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Session Description: How Technology and Product Teams Create Innovation: In their joint presentation, Madison Logic's CTO and VP of Product will take their audience through the steps they take in developing the products that drive innovation for digital marketers all over the world. It takes a village to run a startup. OK, that may be a slight exaggeration, but it's not that far off! In order to make things really work, people have to listen to each other. As much as we would like to believe that the idea to create an incandescent bulb just magically popped into Thomas Edison's head on that faithful day, innovation is not an instantaneous process. The path towards successful innovation requires careful planning, open communication, a keen sense of foresight and maybe just a little bit of luck.


Robert Armstrong and Mark Herschberg

VP Product and CTO, Madison Logic

Host Companies

Wednesday October 1, 2014 1:30pm - 2:30pm
Madison Logic 257 Park Avenue South, 5th Floor, New York, NY, 10010
  • Sort by Neighborhood Union Square
  • Company Description Create powerful business solutions leveraging intent data.

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