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- Company Description Retoy is a next-generation toy company. Our mission is to throw open the doors of the toy industry, letting anyone with a passion for toy- and game-making create and market their own custom, “digitally active” toy line. Founded by inventors, game designers and obsessive collectors, we’re developing a platform that lets any app developer easily and cheaply produce and sell physical toys that tie into their digital games. We’ve already launched two massively successful lines with Hasbro and the App Store’s #1 developer, Rovio: Angry Birds Star Wars: Telepods and Angry Birds Go! Telepods.