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can select sessions beginning AUG 13, 2014
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Wednesday, October 1 • 12:00pm - 1:00pm

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Limited Capacity seats available

Session Description: Making Mobile Marketing "Human." Until recently, mobile advertising meant transplanting display ads from the web directly into applications – thus creating ineffective campaigns. Eric Shoicket, Kiip’s VP of Sales, walks listeners through evolving mobile solutions that ditch banners and instead focus on user behavior. The secret is making advertising human, by creating emotion-based engagements that lead to brand affinity.


Eric Shoicket

VP of Sales, Kiip

Host Companies

Wednesday October 1, 2014 12:00pm - 1:00pm EDT
  • Sort by Neighborhood Flatiron
  • Company Description Kiip is a mobile rewards company focused on distributing brand offers & messaging during achievement moments within the apps people love on their mobile devices - at the exact moment they are completely engaged and have accomplished something... Very simply, Kiip reaches people at surprise and delight moments while using the apps they love on their mobile devices. At those moments we distribute real & virtual rewards for these in-app achievements or accomplishments (ex: completing a "to-do" list, logging a run, registering a high score in a game etc...). Therefore when a user reaches an achievement moment, they receive a fun reward - a better value exchange than just a banner.

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