NewCo New York 2014 has ended

Create Your Own Event

NewCo New York 2014

You must register to attend a NewCo Festival. All sessions have limited capacity. To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here. Be mindful of transportation time between sessions and remember you can sort by neighborhood.

VIP TICKET HOLDERS can select sessions beginning AUG 13, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 26, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning SEPT 9, 2014

To learn how to navigate the schedule and see social features: check out this short video.

10:30am EDT

PureWow

Limited Capacity seats available

Company Website

Session Description: From the ideas that go viral to the nitty gritty decisions of choosing the right Facebook image. What makes content sharable? Is because of the photo? Is it because the idea makes life easier? Or just because you'll look cool for sharing it? This presentation will draw from PureWow examples and explore what has worked for other brands as well.

Presenters

Mary Kate McGrath/Jillian Quint

Editor in Chief/Managing Editor, PureWow

Host Companies

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PureWow

Wednesday October 1, 2014 10:30am - 11:30am EDT
PureWow

Sort by Neighborhood Flatiron
Company Description PureWow is a digital media company that specializes in women's lifestyle content. It's our mission to "Elevate the Everyday" for women by uncovering surprising, under-the-radar discoveries across topics women care about most, including fashion, beauty, food, health/wellness, home, technology, culture, travel and money. PureWow launched in 2010 with a national focus and has since expanded to cover local markets (New York, LA, Chicago, Dallas, San Francisco, Hamptons) and specific verticals (Recipes, Money, Books & Authors). PureWow reaches 4 million readers across all of its digital platforms (email, web, mobile, social, video).

10:30am EDT

Salon Media Group

Limited Capacity seats available

Company Website

Session Description: Join Salon and go behind the cover to learn how one of the original pioneers of digital publishing continues to thrive and innovate. Hosted by the key players at Salon.com, the presentation will cover how our team collaborates to publish, distribute and promote content spanning topics from the Government Shutdown to the Breaking Bad finale. Get an in-depth look at how our editorial, product development, sales and social teams all work together to give audiences the story behind the story. *Part of the Yahoo Media Innovation Sessions

Presenters

David Daley

Editor In Chief, Salon Media Group

Host Companies

Salon Media Group

Wednesday October 1, 2014 10:30am - 11:30am EDT
Salon Media Group

Media Yahoo Media Innovation Sessions

Sort by Neighborhood Chelsea
Company Description Everyday, 24 hours a day, Salon empowers its audiences with fresh and distinctive perspectives on not just what?s now, but what's next. It believes good journalism is fearless journalism, and goes beyond the headlines to reveal the story behind-the-story. Its content sparks conversation and makes the conversation smarter.

12:00pm EDT

Behance (an Adobe company)

Limited Capacity seats available

Company Website

Session Description: How does a startup continue innovating after they’ve been acquired? Come hear from Behance’s former COO and current Senior Director, Will Allen, to hear how the team behind Behance has gone from a startup to a highly effective team within Adobe. From retaining 100% of the pre-acquisition team to launching new businesses - learn how the Behance team has scaled innovation and continues to serve the creative community.

Presenters

Will Allen

Sr. Director, Behance, Behance (an Adobe company)

Host Companies

Behance (an Adobe company)

Wednesday October 1, 2014 12:00pm - 1:00pm EDT
Behance (an Adobe company)

Sort by Neighborhood Soho
Company Description Behance is the leading online platform to showcase & discover creative work. The creative world updates their work in one place to broadcast it widely and efficiently. Companies explore the work and access talent on a global scale.

12:00pm EDT

Chartbeat

Limited Capacity seats available

Company Website

Session Description: Building an Attention Economy: At Chartbeat they’re about doing things their right way, not the way it’s been done in the past. Come check out the Chartbeat HQ and hear from their fearless leaders about how they’re changing the way the media industry values content and monetizes its success. They’ll share insights on creating the right content and advertising goals and measuring their success using true, quantifiable audience engagement metrics. They will also break down the research behind the Attention Web and walk through how they’re helping editorial, display, and native teams take advantage of attention metrics to boost return visits, build loyalty across platforms and formats, and prove the true worth of their ad campaigns -- all to build a sustainable media industry for decades to come.

Presenters

John Saroff and Mona Chaudhuri

CBO and Head of Product, Chartbeat

Host Companies

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Chartbeat

Wednesday October 1, 2014 12:00pm - 1:00pm EDT
Chartbeat

Sort by Neighborhood Union Square
Company Description Chartbeat measures and monetizes attention on the web. That means we work with editorial, video, and social teams to align them around the right audience development goals and give them the data they need to adapt when it matters. It means we work with publishers' advertising teams to quantify their audience's active time and attention rather than just their clicks. It means we prove the monetizable value of quality content over clickbait. It means we’re helping to create a sustainable media industry by changing the economy of the web from clicks to time.

12:00pm EDT

StumbleUpon

Limited Capacity seats available

Company Website

Session Description: With the explosion of native advertising, Teal Newland (VP Marketing) will lead a discussion on trends in branded content, why publishers are seeking out creative distribution solutions, and how StumbleUpon's newest advertising product can solve the distribution challenge.*Part of the Yahoo Media Innovation Sessions

Presenters

Teal Newland

Global Vice President of Revenue and Marketing, StumbleUpon

Host Companies

S

StumbleUpon

Wednesday October 1, 2014 12:00pm - 1:00pm EDT
StumbleUpon

Media Yahoo Media Innovation Sessions

Sort by Neighborhood Soho
Company Description StumbleUpon is the easiest way to discover new and interesting things from across the web. More than 36 million people turn to StumbleUpon to be informed, entertained and surprised by content and information recommended just for them. In addition, more than 120,000 brands, publishers and other marketers have used StumbleUpon's Paid Discovery platform to tell their stories and promote their products and services.

1:30pm EDT

Forbes

Limited Capacity seats available

Company Website

Session Description: Mark Howard, CRO at Forbes Media, will share insights on how Forbes Media has adapted its business model: on-boarding outside contributors, leveraging social and mobile, offering marketers a platform to share their domain expertise and developing its own technology – all of which have led to record traffic on Forbes.com.

Presenters

Mark Howard

Chief Revenue Officer at Forbes Media, Forbes

Host Companies

F

Forbes

Wednesday October 1, 2014 1:30pm - 2:30pm EDT
Forbes

Sort by Neighborhood Union Square
Company Description The mission of Forbes is to offer a distinct point of view about entrepreneurship and free market capitalism, with a focus on highlighting individual entrepreneurs and disruptors who are making a positive impact in the business world and our society.

1:30pm EDT

RebelMouse

Limited Capacity seats available

Company Website

Session Description: Take a look behind the scenes at RebelMouse, the first digital publishing platform that is fully wired for social. Founder and CEO, Paul Berry will lead an insightful discussions on how content, community and calls to action have reshaped websites and publishing, how to ensure your content becomes more valuable and the role of community in changing attitudes and inspiring action. RebelMouse powers more than 500,000 sites around the world and was named by Fast Company as one of the 10 most innovative companies in social media and advertising. *Part of the Yahoo Media Innovation Sessions

Presenters

Paul Berry

Founder & CEO, RebelMouse

Host Companies

R

RebelMouse

Wednesday October 1, 2014 1:30pm - 2:30pm EDT
RebelMouse

Media Yahoo Media Innovation Sessions

Sort by Neighborhood Soho
Company Description RebelMouse is building the first digital publishing platform that is fully wired for social. We enable brands, media companies and individuals to create vibrant content experiences that build communities and continually reach and grow audiences across the social web.

3:00pm EDT

Superfly

Limited Capacity seats available

Company Website

Session Description: EXPERIENCE AND IT'S IMPACT ON COMMUNITY. Rich Goodstone and Jon Mayers, Co Founders of Superfly, will lead an interactive conversation about the power of experiences and how they can profoundly change lives. As producers of two of the worlds most respected cultural events in Bonnaroo & Outside Lands, they'll discuss the importance of these and other types of physical experiences in a digital world. One moving from materially driven, to purpose driven.

Presenters

Rich Goodstone & Jonathan Mayers

Co-Founders of Superfly, Superfly

Host Companies

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Superfly

Wednesday October 1, 2014 3:00pm - 4:00pm EDT
Superfly

Sort by Neighborhood Flatiron
Company Description Since 1997, Superfly has been a leader in creating world-class, culturally relevant experiences that positively impact communities such as the renowned Bonnaroo and Outside Lands festivals. Superfly also has an integrated agency that uses it's deep expertise and relationship with millennial and Gen X culture to help ambitious brands develop effective programs through entertainment.

9:00am EDT

IPG Media Lab

Limited Capacity seats available

Company Website

Session Description: We'll show visitors our Lab, where we'll show them working prototypes of beacons and facial coding technology.

Presenters

Mel Wilson

Head of Strategy, IPG Media Lab

Host Companies

IPG Media Lab

Thursday October 2, 2014 9:00am - 10:00am EDT
IPG Media Lab

Sort by Neighborhood Midtown
Company Description We identify audiences in the places they are aggregating or fragmenting today and likely tomorrow. We then develop experiences and apply next-generation technology to measure a variety of responses that include attention, behavior, and emotion.

9:00am EDT

NYC Media Lab

Limited Capacity seats available

Company Website

Session Description: With more than 1 million students and faculty, NYC is one of the biggest college towns on the planet. As Executive Director of NYC Media Lab, Justin Hendrix connects technologists in digital media and technology companies with bright minds in New York City's universities in order to drive innovation and talent development. Hendrix will share insights on how companies can take advantage of the projects and talent in their own backyards to further their innovation goals.

Presenters

Justin Hendrix

Executive Director, NYC Media Lab and RLab

Justin Hendrix is Executive Director of NYC Media Lab, a public-private partnership between the City’s industry and its universities to drive emerging media and technology innovation and entrepreneurship, and the founding Executive Director of RLab, a new 16,500 square foot facility... Read More →

Host Companies

NYC Media Lab

Thursday October 2, 2014 9:00am - 10:00am EDT
NYC Media Lab

Sort by Neighborhood Lower Manhattan
Company Description NYC Media Lab connects technologists in digital media and technology companies with bright minds in New York City's universities in order to drive innovation and talent development. A public-private partnership launched by the New York City Economic Development Corporation, Columbia University and New York University, the Lab hosts events and seeds projects to foster collaboration across a range of disciplines core to the future of media.

12:00pm EDT

Parse.ly

Limited Capacity seats available

Company Website

Session Description: How do editorial teams make decisions with analytics? Parse.ly CEO, Sachin Kamdar, will walk attendees through the decisions that editorial teams have to make everyday. You'll explore what kind of data is helpful for these decisions, and see some examples of how it's being used at media companies around the world. Attendees will not only get to check out Parse.ly in action, they'll be able to ask questions about the design and creation process that the product underwent.

Presenters

Sachin Kamdar

CEO, Parse.ly

Host Companies

P

Parse.ly

Thursday October 2, 2014 12:00pm - 1:00pm EDT
Parse.ly

Sort by Neighborhood Midtown
Company Description Parse.ly is on a mission to empower newsrooms and storytellers to understand their digital audience and content. We want to make more informed writers and improve the ecosystem of online information for both consumers of media and the industry at large. We partner with digital publishers to provide them the clear audience insights they need to do this through an intuitive analytics platform.

12:00pm EDT

Qnary

Limited Capacity seats available

Company Website

Session Description: Qnary's president Mark Pilatowski will walk attendees through how Qnary was launched and the steps the company has taken to get to where we are today. He will touch on service options (client-facing) as well as product solutions. We can also discuss how to raise money if people are interested in that part of startup life.

Presenters

Mark Pilatwoski

President, Qnary

Host Companies

Q

Qnary

Thursday October 2, 2014 12:00pm - 1:00pm EDT
Qnary

Sort by Neighborhood Flatiron
Company Description Qnary delivers online reputation growth solutions for professionals, brands, and enterprises. Qnary’s proprietary technology platform contains an arsenal of tools for professionals, brands, and enterprises to monitor, control, and optimize their digital information including images and videos, social media, and search results.

12:00pm EDT

Atavist

Limited Capacity seats available

Company Website

Session Description: Find out how the Web’s most compelling longform content gets made, and read. Atavist co-founder Evan Ratliff will take the audience through the production of one of its award-winning multimedia stories, from conception to design to publication to option for film—and show you how you can create your own immersive content. Max Linsky, of neighboring Longform.org, will break down how they’ve combined curation, technology, and a passion for great writing to build one of the most loyal reading audiences online.

Presenters

Evan Ratliff

co-founder and CEO, Atavist

Host Companies

A

Atavist

Thursday October 2, 2014 12:00pm - 1:00pm EDT
Atavist

Media Internet-e-Commerce

Sort by Neighborhood Brooklyn
Company Description Atavist is bringing storytelling into the digital age. Through The Atavist, we publish cutting edge, beautiful, award-winning digital stories. Through Creatavist, our software platform, we allow everyone from the Weather Channel, to the Met, to individual creatives to produce their own.

1:30pm EDT

Purpose

Limited Capacity seats available

Company Website

Session Description: Learn how a movement comes together, with a brief overview of each step: brand & visual identity, strategic planning, digital execution, and more. We'll be presenting an overview of some of our biggest recent campaigns across the company, including movement-building around gun safety, the Syrian humanitarian crisis, marriage equality, climate, and more.

Presenters

Multiple // Jeremy Heimans, Heather McGeory

CEO, Head of Partnerships, etc., Purpose

Host Companies

P

Purpose

Thursday October 2, 2014 1:30pm - 2:30pm EDT
Purpose

Sort by Neighborhood Union Square
Company Description Purpose builds movements and social ventures that use the power of mass participation to change the world.

1:30pm EDT

The Made in NY Media Center by IFP

Limited Capacity seats available

Company Website

Session Description: The Made in NY Media Center seeks to support its community by incubating our members and their companies. We will be showcasing its events, programming, members, membership options, in addition to our facilities during our presentation.

Presenters

Joana Vicente

Executive Director, The Made in NY Media Center by IFP

Host Companies

The Made in NY Media Center by IFP

Thursday October 2, 2014 1:30pm - 2:30pm EDT
The Made in NY Media Center by IFP

Sort by Neighborhood Brooklyn
Company Description The Made in NY Media Center by IFP is where storytellers from multiple disciplines, industries and platforms create, collaborate, connect and to support its community of storytellers and technologists by incubating their companies and projects. The Media Center brings together innovators in film, video, gaming, technology and more through education, mentorship, entrepreneurship and content creation.

3:00pm EDT

Animoto

Limited Capacity seats available

Company Website

Session Description: Literally building our culture. Get the inside tour of Animoto's amazingly different office space and get the feel of what it would be like to be an Animoto employee.

Presenters

Angela Wall

Head of People Services, Animoto

Host Companies

A

Animoto

Thursday October 2, 2014 3:00pm - 4:00pm EDT
Animoto

Sort by Neighborhood Union Square
Company Description Inspire people to share their lives through the magic of video.