NewCo New York 2014

Session Description: Dennis Crowley, co-founder and CEO of Foursquare, will lead a 30 minute presentation about Foursquare, how its apps are transforming the tech and social worlds, and the importance of fresh innovation and creativity in sparking such changes. The presentation will follow with a 15 minute Q&A session.

Session Description: 10 lessons learned from a non-technical founder: Building something people love is really hard. Getting started (and not quitting) is the biggest challenge. This session is designed to help other entrepreneurs overcome the emotional roller-coaster of bringing their ideas to life. Want to read more? Try: https://medium.com/@elan_miller/riding-the-roller-coaster-e2bdd76255f2

Session Description: Making Mobile Marketing "Human." Until recently, mobile advertising meant transplanting display ads from the web directly into applications – thus creating ineffective campaigns. Eric Shoicket, Kiip’s VP of Sales, walks listeners through evolving mobile solutions that ditch banners and instead focus on user behavior. The secret is making advertising human, by creating emotion-based engagements that lead to brand affinity.

Session Description: Why does your company exist, and what motivates your team to come to work every day? Come hear from Aviary's CEO, Tobias Peggs, how Aviary defined its reason for being, cultural values, strategic anchors, and short-term priorities, all in a one page framework. You'll get a peek at Aviary's new digs in the East Village, meet the team, and learn how to connect the dots between high-level vision and day-to-day execution in your own organization.

Session Description: Roadify CEO Scott Kolber will lead a short presentation followed by a round table discussion about the future of urban mobility, open data, smart cities, multi-screen content distribution and how Roadify is making it easy for people to get around that world. Attendees will meet Scott in the offices of one of his investors and he will also speak about the funding landscape for a bootstrapped startup with a big vision. You will learn how Roadify Transit is making a global content play satisfying the critical chronic needs of hundreds of millions of transit riders by distributing open data to public and personal screens everywhere.